Why Trust Matters in Digital Commerce
Ask a Nigerian business where its next customer will come from and the answer may no longer be tied to geography. It could be someone who discovered the business on Instagram, a customer in another state or a buyer paying from abroad. For b
A Nairametrics article discusses how Nigerian businesses are increasingly reaching customers beyond their immediate geographic area through digital channels such as Instagram, including buyers in other states and abroad. The piece focuses on the role of trust in digital commerce, particularly when card-based payment methods are unavailable.
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